It all started with a flat tire in the middle of nowhere — and a backpack full of gear that didn’t live up to its name.

As a lifelong cyclist, I’ve ridden through cities, forests, mountains, and everything in between. But what frustrated me the most wasn’t the weather or the terrain — it was unreliable gear that promised a lot and delivered little.

That’s why I started Superior Bike.

No hype. No shortcuts. Just quality bike accessories built to last, tested by real riders, and trusted by thousands. Whether you're a daily commuter, a weekend explorer, or chasing your next long-distance adventure — we’ve got your back (and your bike).

We’re not just a store. We’re a community of cyclists who believe that your gear should work with you, not against you. And we’re here to help you ride smarter, safer, and stronger.

Thanks for riding with us.

– John, Founder of Superior Bike